Why do we give business gifts to our clients? Corporate gift giving is the ultimate form of targeted marketing. You target the right person in the right position to enhance critical relationships. A corporate gift can be part of a marketing campaign or simply as a way of saying thank you.
When it comes to the most expensive gifts in the world, corporate gift – giving traditions usually top the list, with top-notch luxurious gifts picked out for business partners and other important stakeholders of a business.
“Engaging the hearts, minds, and hands of talent is the most sustainable source of competitive advantage” – Greg Harris In this world of ever-changing workplaces, it is only reasonable to nurture talent and take care of the people that make a workplace what it is – productive.
Large businesses that can afford to invest in giving small pieces of corporate jewellery as gifts are now turning to this method for providing motivation as well as generating leads. There are a number of reasons that custom made corporate jewellery should be preferred over other gifts.
When one thinks of exclusivity in gifts, the thought of jewellery instantly crosses the mind. There could be no better way to create an incentive, congratulate someone, or show someone how special their relationship with you is than to gift them a piece of jewellery.
In today’s world, when corporate branding is an important benchmark of how an organization is performing, it is important to look at all the branding practices of your business and identify areas where you can have a little more innovation. For example in the area of corporate gift giving.
Many companies use promotional items for gifts to potential clients or business partners. It can be something really small and cheap, a logo pen for instance, or something more substantial such as a quality umbrella with a logo. These gifts, in essence, are just basic marketing tools to enhance brand awareness.