Pendant AleCoq

How to Measure the Effectiveness of Business Gifts

Why do we give business gifts to our clients? Corporate gift giving is the ultimate form of targeted marketing. You target the right person in the right position to enhance critical relationships. A corporate gift can be part of a marketing campaign or simply as a way of saying thank you. Acknowledging your long standing customers, good suppliers, key personal in companies you deal with and even your loyal staff by giving them a gift they can use and treasure helps to build up a personal connection and affirms relationships.

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high quality lapel pins

Business Gifts as Souvenirs from Your Country

Foreign clients visiting your business from abroad may be charmed with  business gifts: gorgeous tie pin, quality lapel pin, cufflink set or even a beautiful brooch, bracelet or medallion. A custom designed item can incorporate your company logo and perhaps the colours of your flag or an iconic image on a design of your choice to give your client a one of a kind memento they can treasure for years.

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The Night Manager / Photo © 2016 AMC Holdings Inc.

Tom Hiddleston wearing a lapel pin made by Roman Tavast in The Night Manager series

After a splashy world premiere in Berlin last Thursday, event series “The Night Manager” kicked off in the UK on the 21st of February. This is the adaptation of the 1993 John Le Carré bestseller that’s produced by The Ink Factory, BBC One and AMC. The Night Manager is a British-American television serial directed by Susanne Bier and starring Tom Hiddleston, Hugh Laurie, Olivia Colman, Tom Hollander and Elizabeth Debicki. The debut on BBC One at 9 PM scored 6.14 million viewers. Continue reading

Hugh Laurie and Tom Hiddleston

Lapel Pins for BBC’s “The Night Manager” series with Hugh Laurie and Tom Hiddleston

For us it was like a déjà vu (few months ago we did lapel pins for a Hollywood movie “London Has Fallen”). The client explained over the phone, that they need some high quality lapel pins as the pins would appear close up on a TV screen. Turns out that espionage/detective novel “The Night Manager” by John le Carré is going to be made into a TV series. Directed by Susanne Bier, the six-part miniseries will air on BBC and AMC in 2016. Cast members include Tom Hiddleston (as Jonathan Pine), Hugh Laurie (as Richard Onslow Roper), Olivia Colman (as Burr), Tom Hollander (as Corcoran), and Elizabeth Debicki (as Jed).

The Night Manager Lapel Pin

Lapel Pin of the luxurious hotel in The Night Manager TV Series Continue reading


How to justify cool exclusive business gifts to your boss?

Everybody loves gifts! Gifts can undoubtedly be called universal motivators. Gifts are often used by us to please our loved ones and those people who hold a special place in our lives. At workplaces, these can be used as an expression of gratitude towards our employees and key stakeholders and are the best way to express our pleasure towards our key business partners. They also serve as a mode of appreciation for everyone who has helped us in achieving our business goals. Continue reading